Niche Inspector Review

There’s a helluva lot of advertiser information in your Niche Inspector data. It is important to you as a publisher. You need to see where advertisers are spending money.

Once you find a niche where advertisers are spending you need to stand back, consider your goals, then develop a plan.

Do not just filter your list to get rid of keywords with a pay per click below an arbitrary level. Look at all your options, then rank your list.

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It has been available since August 2007. Until recently, it has been possible to use Overture alongside the alternate database. In fact I was planning an article comparing the two, but now I will focus on what you need to do to get the new database working, as it is not yet covered in the otherwise comprehensive user manual.

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I really should post here more often but I am too busy answering Niche Inspector questions, finding new niche markets to exploit, or expanding existing niches. Niche Inspector helps me with all these.

Prompted by a nice Niche Inspector question from Germany, I decided to point out some Niche Inspector features and benefits that you might not be aware of.

First, you might be wondering why I say Niche Inspector helps me answer Niche Inspector questions.

Although Niche Inspector has a great support team, I get asked about Niche Inspector. I love this, it helps me understand the product better when I explain it to other people. Sometimes, despite using the program every day, I find new features that I had not considered using before.

Yesterday’s question was about using Niche Inspector in Germany. Was it possible to customize the niche software to use German search supply and demand data? I knew it was, but I didn’t realize how easy it is. Simply go to Settings and select the country of your choice from the drop-down lists. Could not be easier.

I cannot think of a situation where you would want to set search and results countries differently, but you can if you want to. I guess search information from different countries could be useful if you want to consider a secondary market in another country. Definitely good for English speaking niche sites where you want to separately target USA, UK, Canada, Australia. If you have a great international market building tip, why not share it here?

You will notice, if you click on the image above, that the settings screen also includes a new feature to choose an alternative database to Overture. More on that another day, and I’ll also explain why I set my keyword searches the way they are in the screenshot (allintitle if you didn’t spot it)

Now, back to how Niche Inspector helps me answer Niche Inspector questions. The simple answer is that I use it every day, and see how it so easily adapts to different scenarios.

My strategy is to build thick authority sites (I know that this site does not support that, but you have not seen the full strategy unfold yet). Niche Inspector is obviously great for building a niche empire. Research a site one day, build it the next, then move on to another niche. It is a risk spreading strategy that works for many people, but I prefer more depth on fewer topics.

Niche Inspector helps enormously when you are after some depth to your site. Every topic you can look at has related topics. You don’t want to cover them all, or your site quickly loses focus. So how do you choose the best related topics to choose from?

I don’t really have to tell you the answer to that Niche Inspector question do I?

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Yesterday I realized how benefits continue with Niche Inspector in the long tail. As a website builder, I have to break off researching new niche markets with Niche Inspector to look after my existing websites. Then I realized yesterday that I should always keep it to hand - it can help me build old as well as new sites.

Anyone familiar with long tail marketing knows how soon websites can stray away from the keyword into related topics. If you don’t know about the long tail, let me know and I’ll write a short but compelling explanatory note.

When reviewing my earnings on an established site, I noticed a particular page performing better than average for the site. This website is not particularly profitable - I researched it before Niche Inspector was available. Anyway, it’s a health website and I continue with it for reasons other than profit, but even so it needs to pay its way.

Now this page is focused on a particular health treatment, which is predominant in the field. As well as above average eCPM I noticed it was popular with search engine traffic. It was an obvious target for one or two additional pages.

Yup, you’ve guessed it. Over to Niche Inspector, a minute on the analysis and hey presto, 3 new page topics with potential returns, though not brilliant, well above average for the site. Now I keep the program open all the time - I need Niche Inspector in the long tail.

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I’ve seen a lot of praise for Myleena Phan’s free niche marketing report. I’ve also seen that one or two are skeptical, and others are having trouble finding the link.

I think it is vital that you read this report. Even if you decide to have nothing to do with Niche Inspector, this report will change the way you look at niche keyword research. The methods outlined in this report have personally saved me money from avoiding unprofitable niches that I previously thought were certain winners.

To help you find the free niche marketing report, I’ve added a page that you can reach by clicking on Free Report near the top of this page.

I’d love to know your feelings about this report. As usual, please comment below, or send me a private message via my contact form.

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Wow, I’ve only been open a week, and I’m getting compliments from Myleena, thanking me for a bit of Niche Inspector support. I’m really grateful, but in the words of Bachman Turner Overdrive - You Ain’t Seen Nothin’ Yet (yes, I am old enough to remember).

I’m working on before, during and after guides for Niche Inspector, so that you can get the best out of it. You’ll need to invest a little time (less if you buy a copy of Niche Inspector), but I’m really excited about this project.

Harnessing the power of niche markets needs preparation, a good niche finding tool (did I mention Niche Inspector?) and a follow through system that really delivers. That’s what this site is all about.

Stay tuned for more tips and tricks, but always remember that if you need any help now, just contact me on the Contact form, or add your comments below.

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Yesterday, I described how niche marketing database software, Niche Inspector, pulls search volume data (demand) into it’s database. Today, I concentrate on the supply data it draws from several sources to assess your potential competition. I look at how you can tweak different filters to find niches that match your business goals.

This is why I said goal setting is so important - you need to know how you feel about writing lots of pages to target many mid value keywords, or a few pages targeting high value keywords. Of course, you can simply follow the examples given in the free niche keyword report, but then you’ll be running your business with someone else’s goals, and you might not be quite as successful.

The niche marketing database software displays supply data for Google, Yahoo and Windows Live (MSN), so you need to decide whether to filter on all of these or just focus on one or two. Your second decision is whether to look at pure supply, i.e. the number of competitors, or a ratio of demand over supply, or the slightly more complicated but highly regarded KEI. Don’t worry if this sounds too complicated. The slick interface that allows you to quickly switch between each view means you’ll understand the differences almost immediately - certainly quicker than any explanation I could give.

Now you are ready to filter for niches where it will be easiest to gain traffic. Do it now if you want to, but personally I would wait until you’ve explored the profitability data, which I’ll be discussing next time.

By the way, if you are using a spreadsheet to analyze your data as described in the free niche marketing database software report, and you’re stuck on the formulas, please contact me for help. I wasn’t BP’s highest paid spreadsheet programmer for nothing.

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Niche Inspector will not make you one penny. Using it’s results to build a niche site will. So does that mean spending a fortune on niche site building tools? No. I’ll show you how to use Niche Inspector results to quickly build a site that earns and it won’t cost you a penny.

This is the first in the series showing you how to build a niche site from scratch, once you’ve discovered a niche that you like. If you haven’t found your niche, this series will give you an idea of what lies ahead, though I recommend you concentrate on my Using Niche Inspector guidelines first. In fact, you’ll learn a lot even if you’re not using Niche Inspector, or just using the methods described in the free niche keyword report.

I’m happy to pay for tools where I can see that they will give me unique features that will save me time and money. I’m also happy to celebrate the fact that there is a lot of free software about these days, some of it much better than commercial alternatives. In this series, I’m going to use Google Docs & Spreadsheets to show you how to plan and build your niche site. I strongly recommend you nip over there and open a free account if you haven’t got one.

Another free software tool that I love is the FireFox browser. It’s faster and better behaved than the Microsoft alternative, and certainly better fitted to this niche site planning project. Just click on the button on the right to install it. It will not overwrite your existing browser, which you can still use if you wish, and it’s easy to un-install if you don’t like it.

Please remember that this is a series designed to help you build a niche site. I want to answer any problems, questions or theories you might have about applying Niche Inspector results here. Let me know if you need anything that I haven’t covered yet - it will help me prioritize my tasks, and help you get answers quicker.

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In today’s Niche Inspector benefit post, I want to tell you how it saved me a serious amount of time, effort and money.

My first online business was very much a hobby site. I made a little spare cash, in a few hours a month, turning my off-line marketing and business experience into a successful AdSense earner, with a little affiliate income on the side. Definitely not enough to live on, then circumstances made me wonder if it could be.

Redundancy gave me the time to try and boost my earnings. I followed what I took to be good advice and expanded my hobby site, trying to own my niche. Sure enough, traffic grew, but the few pennies I was getting from each visitor made me think about starting new sites.

With a few months of painstaking niche market research, I found niches where I’d been told to look - wherever my interests and passions lay - and even registered some domain names. The theory is that, by building sites about things that interest you, you can enjoy building and promoting your site, and it doesn’t feel like work. The trouble is, when your income is negligible and you’re burning the midnight oil, it often feels worse than work.

When I heard about the free niche keyword report, I thought it could do no harm to look. It was going to cost me no more than a few minutes of my time, though I was skeptical that it was going to be just another sales pitch. Within minutes I new I was wrong - this was a new method, clearly explained with an opportunity to prove the methods using nothing more than a spreadsheet. I could also see that the spreadsheet approach would cost me more time, and I really just wanted to get on with finding my niche.

The thing that convinced me was the key factor, effortlessly explained in the free niche keyword report, that I’d missed - profit. I learned a powerful lesson that day and I just new I had to test it immediately. I knew that Niche Inspector would save me time and, reassured by the 100% money back guarantee, I bought it. Within minutes of using it I saw in clear detail the flaw in the niches that I was planning - plenty of traffic potential, but no profit potential.

In a few minutes more, I’d identified 3 niches with true profit potential, and several other areas worthy of further research. But that research will have to wait while I exploit the new opportunities I’ve discovered. I’ll be describing what I do over the next few weeks, so keep checking back to see how, now that I’ve saved so much time and effort, I go on to make money.

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Niche Inspector, at it’s simplest, is a quick way of doing niche market research with an approach that lets you uncover hundreds of hidden niches that other methods miss. Looking deeper, it has many features that let you control how you filter the potential niches it finds. Today, I look at its basic data collection process and especially the demand component.

Niche Inspector adopts a simple approach to searching for potential niche markets. You point it in the right direction, and it will go and collect related demand, competition and potential profit data in a grid with every search, sort, and filter option you will ever need. If you don’t know what direction to send it in, it will even go off and find it’s own suggestions.

It does this quicker than any comparative tool that I’ve ever used. Results normally come back immediately, but even when there are those inevitable delays you get querying live data over the internet, you can always see where you are. Rather than a silly message or useless moving timer, you can see real live data appearing, which you can start to review through the unique multi-threaded interface.

Niche Inspector Demand

By default, Niche Inspector fetches demand from Overture. Critics argue that Overture is buggy and inferior to WordTracker, but you can easily add WordTracker data if you want. In my experience, it is much better to be able to quickly focus on potential high demand markets than waste time arguing about the merits of one version against another. Remember, demand is only one factor and it will change over time. Worrying too much about whether demand is truly 10,000 or 8,500 is pointless. I like the Niche Inspector way, and it works - quickly dismissing ideas with too little demand, and quickly saving potential niches as new projects.

Of course, if Niche Inspector only helped you build a database of high demand keywords, it would not be worth much consideration. It’s a great start though, and leads seamlessly into the all important filtering options that I cover in my Free Using Niche Inspector Tips.

If you have any questions about using Niche Inspector, please comment below or on my Contact Page. Remember, most questions about how and why using Niche Inspector works so well are answered in the Free Niche Keyword Report.

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