Managing Pay Per Click Keyword
September 27th, 2007 — KeithThink about managing pay per click keyword data.
CPC (Cost Per Click) to you, the publisher, is the other side of the coin to advertiser’s PPC (Pay Per Click)
There’s a helluva lot of advertiser information in your Niche Inspector data. It is important to you as a publisher. You need to see where advertisers are spending money.
Once you find a niche where advertisers are spending you need to stand back, consider your goals, then develop a plan.
Do not just filter your list to get rid of keywords with a pay per click below an arbitrary level. Look at all your options, then rank your list.
Niche Inspector Explanation
If you have not used Niche Inspector yet, let me explain the simple process.
You submit one or more keywords, and Niche Inspector finds related keywords together with supply, demand, and profitability data. The supply and profitability data comes in up to 3 flavors, giving you great depth to the data about your keywords.
It is easy to get bogged down in the numbers.
Niche Inspector allows you to filter the data by many factors. I have mentioned these before, and I will explain more in future, but the most important thing you must learn is not to overfilter.
More Than Money
If you filter out all the low revenue keywords, you are not managing pay per click keywords properly. When you come to build your site, you will have many pages. The more you have, the more chance you stand of attracting visitors through search engines and your marketing procedures.
Many of your pages are there to make money. Tightly focused on keywords where you know money is being spent, these pages are where you reap your rewards.
You also need other pages. Even without good revenue potential, you can use high demand keywords, particularly where supply is low, to drive traffic to your site. Satisfy your visitors, and the chances are they will stay. They will browse and find your revenue pages. Some of them will click, and you will get your rewards.
Rank Not Filter
To get the best start with my keywords, I:
- Scan the list for obvious rubbish and delete it
- Sort ascending and descending on each column, which normally brings more rubbish to delete
- Transfer the data to a spreadsheet
- Rank the data according to my site goals
- Write pages in order of priority
- Repeat as traffic grows and visitors bring new keywords
If you are not a spreadsheet expert, do not worry. I have developed a free tool to help you manage pay per click keyword data from Niche Inspector. You can get it on my Free Tools page.
I am working on a new version to make it even easier for you to recognize where the profit is and plan all aspects of your site to maximize your potential. It is still simple to use, but now has many more options, so I am also preparing a step-by-step guide, with explanations for those of you who want the why as well as the how.
Just complete this form if you want a copy.
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I promise that I will only use your email address to send you the free planning tool and any subsequent updates. I will never pass your email address to anyone else.
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