Niche Inspector Review

Yesterday, I described how niche marketing database software, Niche Inspector, pulls search volume data (demand) into it’s database. Today, I concentrate on the supply data it draws from several sources to assess your potential competition. I look at how you can tweak different filters to find niches that match your business goals.

This is why I said goal setting is so important - you need to know how you feel about writing lots of pages to target many mid value keywords, or a few pages targeting high value keywords. Of course, you can simply follow the examples given in the free niche keyword report, but then you’ll be running your business with someone else’s goals, and you might not be quite as successful.

The niche marketing database software displays supply data for Google, Yahoo and Windows Live (MSN), so you need to decide whether to filter on all of these or just focus on one or two. Your second decision is whether to look at pure supply, i.e. the number of competitors, or a ratio of demand over supply, or the slightly more complicated but highly regarded KEI. Don’t worry if this sounds too complicated. The slick interface that allows you to quickly switch between each view means you’ll understand the differences almost immediately - certainly quicker than any explanation I could give.

Now you are ready to filter for niches where it will be easiest to gain traffic. Do it now if you want to, but personally I would wait until you’ve explored the profitability data, which I’ll be discussing next time.

By the way, if you are using a spreadsheet to analyze your data as described in the free niche marketing database software report, and you’re stuck on the formulas, please contact me for help. I wasn’t BP’s highest paid spreadsheet programmer for nothing.

Share This